steve’s story

What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, New York, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring.

Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.

Steve Madden Today

Today, the Steve Madden brand represents a lifestyle. It is about embracing fashion while still maintaining that edgy independence that first defined the brand 20 years ago.

Steve Madden opened in South Africa in 2011 and has been growing ever since. As of today there are 7 stand-alone stores located in Sandton City, Eastgate Mall, Fourways mall, Mall of Africa, Menlyn, V&A Waterfront & Canal Walk. There are also shop-in-shops in Edgars stores nationwide. Madden's vision is continuously evolving. Steve once said, "What inspires me is what I see people wearing on the streets of the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world.

Steve Madden